Website Handoff · 2026

Welcome to your
new website,
The Little Stitchery.

Everything you need — logins, training, and how to keep growing — right here in one place.

Launch 3/28/26
Site thelittlestitchery.com
CMS Weebly by Square
Business
The Little Stitchery
Platform
Weebly by Square
Pages Built
Home · About · Services · Events · Stories · Shop All (Threads, Canvases, Accessories)
Scope
Website Design Only
Mobile Ready
✅ Tested on iOS & Android
SSL Active
✅ Site is secure (https://)
Special Features
Featured events & items on home page · Custom service inquiry form · Custom private party booking block
1
How to log in to your website
  • Go to squareup.com or weebly.com and sign in with your Square / Weebly account email — save this as a bookmark on your phone
  • From the dashboard, click on your site to open the editor
  • Forgot your password? Click "Forgot password?" on the login screen and reset via email
2
How to edit text & images
  • From the dashboard, click your site → Edit Site to open the drag-and-drop editor
  • Click directly on any text to edit it in place
  • Click an image to replace it — drag a new photo from your computer or upload from your phone
  • Always click Publish (top right) when done — your changes won't go live until you do
3
How to add a blog post
Great for SEO
  • In the editor, go to Pages → Add Page → Blog Post
  • Write a clear title that includes words your customers actually search for
  • Aim for at least 300–400 words — longer posts rank better on Google
  • Hit Publish when ready — it appears on your blog automatically
  • Even 1–2 posts a month signals to Google that your site is active and relevant
4
How to update your contact info
  • Open the editor and click directly on your phone number, address, or email to edit it
  • Check your footer — contact info often appears there too; click to update it in the same way
  • Whenever you update your info on the website, also update your Google Business Profile — consistency across both is important for local search rankings
5
Backups & renewals
Don't skip this
  • Weebly by Square automatically saves your site as you build — no manual backups needed for the editor itself
  • ⚠️ Reminder: Cancel your Google Workspace trial through Square Online before it charges you
  • A lapsed domain takes your whole site offline — log in to your registrar and enable auto-renew if possible
6
How to update featured events & items on the home page
  • Go to your site editor and navigate to the Home page
  • Click directly on the featured block you want to update — either the events block or the featured items block
  • A button titled Add Featured Events will appear — click it
  • From there you can select which events or items you want displayed on the home page
  • When you're done selecting, click Publish to push the changes live
🛡
30-day post-launch support included. For the first 30 days after launch, I'm available for minor fixes and questions related to this build — no extra charge. Changes outside the original scope or ongoing work are covered under a monthly plan.
!
When to reach out for help
  • You notice a sudden drop in website visitors or customer inquiries
  • You see an error message, broken layout, or anything that looks off on the site
  • You want to add new pages, features, or a booking / sales flow
  • You're ready to start growing your search rankings and getting found on Google
  • Something just doesn't feel right — if in doubt, reach out. That's what I'm here for
Email
[email protected]
Phone
917.750.5160
Response time
Within 24 hours, Mon – Fri

Your website is live.
Now you need people
to actually find it.

A beautiful website with no SEO is like opening a shop with no sign outside. For a local business like The Little Stitchery wanting to reach customers in your area, SEO is the highest-return investment you can make — and it keeps working for you 24/7.

97%
of people search online before visiting a local business
#1
result on Google gets 10× more clicks than page 2
78%
of local mobile searches lead to a purchase or call
🗺
Show up in "near me" searches
When someone searches "embroidery shop near me" or "custom stitching [your city]," SEO determines whether they find you — or your competitor. Without it, you're invisible to that search.
📞
More calls, walk-ins & orders
Higher Google rankings drive real enquiries from people who are actively looking for exactly what you sell — not just browsing social media.
🧱
It builds over time
Unlike paid ads that stop the moment you stop paying, SEO compounds. Every blog post and every optimized page builds lasting authority that keeps driving traffic months later.
🏆
Outrank your local competitors
Your competitors are either already investing in SEO or are about to. Every month you wait is a month they build ground you'll have to catch up on.
⚠ Without SEO, your site will…
  • Stay invisible to people searching for local stitching or embroidery services
  • Never appear in "near me" searches on Google Maps
  • Generate zero organic traffic — every visitor has to come from social or word of mouth
  • Lose customers to competitors who rank above you every single day
  • Miss out on free, compounding traffic that grows month after month

Clients who invest in ongoing SEO consistently see 3–5× more traffic within 12 months. Pick the level that fits where The Little Stitchery is right now — you can always scale up.

Starter
Starter
Get found locally — the essentials
$375 $199 / month
  • Google Business Profile setup & management
  • 90+ local directory listings
  • On-page SEO optimization
  • 1 blog post / month
  • Monthly analytics report
Most Popular
Growth
SEO + email + ads — more reach
$600 $349 / month
  • Everything in Starter
  • Monthly email campaign
  • Google Ads management
  • Event landing pages
  • 2 blog posts / month
  • Quarterly strategy call
Full Service
Full Service
Fully hands-off — we handle it all
$900 $499 / month
  • Everything in Growth
  • Meta / Instagram Ads
  • 4 blog posts / month
  • Bi-weekly email campaigns
  • Monthly site updates
  • Monthly strategy call
🏷
25% off any tier when you pay quarterly or annually upfront. All plans are month-to-month otherwise — no long-term commitment required. Ad spend (Google / Meta) is billed directly by the platform and not included in monthly fees.
Day 1
🎉 Store opens & site goes live — share your website link on all your social media and celebrate the moment!
Days 1–3
📍 Add detail to your Google Business Profile — hours, photos, a description, and your website link — the more complete it is, the better you rank locally
Days 3–7
⭐ Ask your first customers for a Google Review — even 3–5 reviews in week one builds real trust and boosts local rankings
Week 2
✍️ Write a short post or update on your site — even one piece of fresh content tells Google your business is active and worth showing to people
Week 2
🛍 Share your Shop pages on social — highlight a product from each category (Threads, Canvases, Accessories) to drive early traffic to the site
Week 2
🎊 Promote your first event — use the Events page link when posting on social so people can find all the details in one place
Week 2
📈 Consider starting an SEO package — the sooner Google starts indexing your activity, the sooner you start ranking
Web Design & Digital Marketing · Here whenever you need me
Emailhello@jasonrock.work
Phone917.750.5160
The stitches are in, the site is live, and the best part? We're just getting started. 🧵
🧵

Enter Invoice Number

This document is private. Please enter your invoice number to view your website handoff.

const CODE = 'LS1'; function gateSubmit() { const val = document.getElementById('gate-input').value.trim().toUpperCase(); const input = document.getElementById('gate-input'); const err = document.getElementById('gate-error'); if (val === CODE) { document.body.classList.remove('locked'); sessionStorage.setItem('tls_unlocked', '1'); } else { input.classList.add('error'); err.textContent = 'Incorrect invoice number. Please try again.'; setTimeout(() => input.classList.remove('error'), 400); input.value = ''; input.focus(); } } if (sessionStorage.getItem('tls_unlocked') !== '1') { document.body.classList.add('locked'); } document.addEventListener('DOMContentLoaded', function() { document.getElementById('gate-input').addEventListener('input', function() { document.getElementById('gate-error').textContent = ''; }); if (document.body.classList.contains('locked')) { document.getElementById('gate-input').focus(); } }); function toggle(btn) { const body = btn.nextElementSibling; const isOpen = btn.classList.contains('open'); document.querySelectorAll('.acc-trigger').forEach(b => { b.classList.remove('open'); b.setAttribute('aria-expanded', 'false'); }); document.querySelectorAll('.acc-body').forEach(b => b.classList.remove('open')); if (!isOpen) { btn.classList.add('open'); btn.setAttribute('aria-expanded', 'true'); body.classList.add('open'); } }

Jason Rock

Learn more