Website rebuild — two options

Same site. Same plan.
Two ways to build it.

Both options give you the same eight-page site, the same search-written copy, the same connection to your customer console, and two new pages every month after launch. The only real difference is what it's built on — and that decides who can change it later and what it costs to keep.

Prepared for Dynamic Crew Event Services By Jason Rock Current site dynamiccrew.com
My recommendation
Option 1

WordPress

A site you can log into and change yourself, any time.

To build$400
Every month after launch$250/mo
To get started, first 3 months $1,150

Three-month minimum. You pay for the WordPress hosting subscription directly, roughly $20–30 a month. Prefer to own it outright with no monthly? $1,900 one time.

Option 2

Custom HTML

Hand-coded, on the server you already use. Nothing moves.

To build$500
Every month after launch$350/mo
To get started, first 3 months $1,550

Three-month minimum. No new hosting cost, it stays on the server you already pay for. Prefer to own it outright with no monthly? $2,800 one time.

Monthly billing doesn't start until the site is actually live. The build fee is what gets it moving.

Side by side

The full comparison

  WordPressRecommended Custom HTML
What it costs
To build $400Lower $500
Monthly after launch $250Lower $350
Minimum commitment 3 months 3 months
Cost to start, build plus first 3 months $1,150Saves $400 $1,550
First full year $3,400Saves $1,300 $4,700
Hosting You pay the WordPress hosting subscription directly, about $20–30 a month Stays on the server you already pay for, nothing new to buyNo new cost
Own it outright, no monthly $1,900 one time $2,800 one time
Running it day to day
Who can change text and photos You, your dad, anyone you give a login toYou control it Jason writes and codes it, Bill uploads it
Time to fix a typo or change a price About two minutesInstant A day or two, it has to be hand-coded and uploaded
Swapping gallery photos after a big wedding Drag, drop, doneYourself Send them over and they go in with the next update
Adding a page yourself Yes, any timeYes No, every page is hand-coded
Training so you can run it Included — a walkthrough plus a short written guideIncluded Not applicable
Adding features later — booking widgets, live reviews feed, blog, new forms Add them any time, most are a plugin and an afternoonFar easier Each one is quoted and built by hand
Software updates Handled every month as part of the fee Nothing to updateNone needed
Your customer console
Console keeps working exactly as it does now Yes Yes
What has to change It moves to portal.dynamiccrew.com. One DNS record, plus redirects so old links still work. Nothing at all. The new site sits on the same server beside it.No change
What Bill has to do Point one DNS record, once Upload the site files and link the console buttons
Buttons into the console from every page Yes Yes
The site itself
Pages at launch 8 8
New pages added every month 2 2
Size of the site after six months 20 pages 20 pages
Designed for phones first Yes Yes
Page speed Fast, with caching in place Fastest possible, nothing to load but the pageFastest
Time to launch About 5 weeksSooner About 7 weeks
Getting found on Google — identical on both
Copy written to rank on every page Yes Yes
Structured data so Google and AI assistants can read the site Yes Yes
The insecure http:// problem fixed Yes Yes
Sitemap and robots file, submitted to Google Yes Yes
Google Business Profile cleaned up and connected Yes Yes
Monthly report in plain language Yes Yes

Straight answer

Which one would I pick?

WordPress, for most of the reasons that matter

It costs less to start and less every month, and it puts the site in your hands. When a wedding goes great and you want those photos up that night, you put them up that night. When a package price changes, you change it. You're not waiting on anybody.

The bigger reason is what comes later. A reviews feed pulling your WeddingWire ratings, a booking or availability widget, a blog, a new form for corporate events — on WordPress those are things you add when you want them. It's a site that grows with the business instead of one that gets quoted every time it needs to change.

Custom HTML is still a real option

You have a working site and a developer who knows your setup. If you'd rather not move anything, HTML keeps every piece exactly where it is — the console never gets touched, the hosting never changes, and Bill's job stays the same.

It's the faster site, and there's nothing to maintain or update, ever. It costs more for one honest reason: every word and every page has to be written into the code by hand, and it works that way forever. That's real ongoing work, and the price reflects it.

Either way you get the same eight pages, the same copy, the same search work, and the same console connection. There is no wrong answer here — one is easier to live with, the other changes less about how you already operate.

What happens

From yes to live

Week 1DiscoveryKeyword research, final page list, and the photos I need from you.
Weeks 2–3DesignHomepage plus one inside page. You approve the look before anything else is built.
Weeks 3–4WritingAll eight pages written for search and for the couple reading them.
Weeks 4–5BuildPages built, console buttons placed, galleries and forms wired up.
Launch weekGo liveSecurity fixed, submitted to Google, and a walkthrough so you can run it.
Every monthKeep growingTwo new pages, technical upkeep, and a report you can actually read.

Weeks shown are the WordPress timeline. Custom HTML runs about two weeks longer.

Before I start

What I'd need from you

From your side

  • Your best event photos, ideally sorted by venue
  • Current service and package details so the writing is accurate
  • Access to your Google Business Profile
  • A little of Bill's time at launch — one DNS change, or one upload
  • One person who signs off, so the timeline holds

Not included, so there are no surprises

  • New photography or video production
  • Any changes to the console itself or how it works
  • A new logo or full rebrand — this works with the mark you have
  • Paid advertising
  • Small edits are covered up to an hour a month; anything bigger gets quoted first

Next step

Tell me which one and I start next week.

Pick an option and I'll send the agreement and the photo list the same week. If you're torn, I'd start with WordPress — it's the cheaper path, it gets you live faster, and it's the one you can actually run yourself.

Jason Rock · jasonrock487@gmail.com